Operating dashboard
Acquire — control room
Showing Apr 6 – May 5
New leads
28100%
vs prior Apr 6 – May 5
Booked rate
43%
of new leads booked
Win rate
50%
4 won · 4 lost
MRR
$149.0k0%
$1.8M ARR
Pipeline value
$231k
20 open deals
Ad spend (range)
$25.7k
491 leads · $52 CPL
LTV : CAC
6.81
gross margin 82%
Net revenue retention
721200%
monthly churn 0%
MRR — selected range
$12k contracted from active clients
040404
Acquisition funnel
Within Apr 6 – May 5
Lead4 · 100%
Diagnostic4 · 100%
Booked4 · 100%
Showed4 · 100%
Closed Won4 · 100%
Top sources by revenue
Trailing-twelve-month attribution
Referral288000 $
Meta — AI Scaling264000 $
Direct216000 $
Outbound144000 $
Meta Lead Ads120000 $
Sales rep leaderboard
Closed-won by rep, lifetime
Daniel Park · 14 won336000
Sarah Cohen · 11 won264000
Priya Singh · 9 won216000
Marcus Lin · 6 won144000
Runway
$312k cash · $14.8k / mo net burn
21
months runway